What I Do

I have strong, deep reactions to branding. When it works, there’s a click. I don’t hear it so much as feel it. Click.

When it doesn’t work? That’s when you need me.

My clients get that click. Because this branding sensitivity is like an algorithm that never sleeps. And when I put it to work, it elicits a deeply visceral response from just the right crowd. Highbrow, lowbrow, and everything in between, I cut through the noise and draw upon my creativity and encyclopedic knowledge of culture, language and aesthetics, to deliver the heart of your message right to your audience’s (utterly metaphorical) front door.

Want that click? Come and get me. I’m available for the following types of projects.

Creative Direction

Ads, campaigns, e-books, websites, promos, contests, collateral. I’m not a designer; let’s get that out of the way. What I am is an intensely visual creative who understands very intimately that necessary symbiosis among words, images, and concepts. Having had a hand in the creation of every type of media imaginable, and having more than once found myself making executive decisions for the creative work of various organizations, I’ve become an expert at what works and what doesn’t. And, if I may be perfectly frank, my taste is excellent. (My clients will attest to this.) Some of the things I’ve done under this umbrella:

Brand manifestos
Diction cues for corporate communication
Brand-analysis reports
Site-launch consulting
Marketing strategy (traditional and social media)

Let’s talk words + concepts + numbers.

Writing/Editing

E-books, traditional books, articles; I’m open to discussing other types of material as well.

Crisp, knockout copy. Smarter, better, faster, stronger.