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About

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(For more about what I do, how I do it and why, go here.) 

Hello, good-looking!

I’m Emma: Creative gun-for-hire, Los Angeles native, and enthusiastic obsessive. People hire me to oversee creative direction (from ad campaigns to brand identities), to write (from web copy to e-books), and to edit (every sort of copy imaginable). I enjoy reading (surprise!), music, idea-riffing, swearing, and Hendrick’s Gin. I am deeply collaborative and surprisingly wholesome.

Following is a brief timeline of the events which have shaped my life, should the spirit so move you.

 

  • 1986: Won gold medal in national math competition. (??)

 

  • 1987: Discovered Nick Cave; was alarmed, slightly afraid; gave away Tender Prey cassette. (Who was this deranged Elvis guy?)

 

  • 1989: Won various journalism awards. (For junior high school paper. Yes.)

 

  • 1990: Was only sophomore admitted to high school journalism staff that fall; won several news-writing awards.

 

  • 1991: Won award for co-written feature about obsessive love (note: totally not autobiographical!); shaved head, pierced nose; wrote letter to Henry Rollins and received handwritten reply; squealed for remainder of year.

 

  • 1992: Wrote to editor of now-defunct DIRT Magazine (brother publication to Sassy), requesting an internship position. Secured it; was too awed by its three staff members (one of whom was Spike Jonze) to make any sort of lasting impression on anyone; created hand-drawn, collaged, photocopied zine called Fiend.

 

  • 1994: Auditioned for role of circa 1750s prostitute in college revival of Tom Jones; got role and was nominated for an Irene Ryan award, also known as The College Equivalent of the Tony Awards (OMG STOP CALLING IT THAT, SERIOUSLY); discovered Leonard Cohen.

 

  • 1997: Got job at a film/television production company writing endless array of press releases, organizing events and being chewed out via telephone by C-list actresses and the wife of a revered sci-fi television show’s creator; talked the Borders store in West Hollywood into carrying Fiend (now made with computers!) on the shelves, from which I made approximately $8.

 

  • 1999: Married hottest, manliest man in the universe.

 

  • 2001: Lost all political naivete; created Lulu Magazine, an online pub for teenage girls. Managed amazing staff, all working pro-bono, when not working at my day job for money.

 

  • 2005: Gave birth to rad kid.

 

  • 2006: Rediscovered Nick Cave. (Totally *not* scary!!)

 

 

  • 2008: Wrote/sang/recorded a couple of tunes as half of Agent Vertigo.

 

  • 2009: Launched copywriting/branding business. Accidentally proposed to Tim Siedell (@BadBanana) on Twitter. Accidentally corrected Craig Ferguson on the topic of Twitter during a taping of The Late Late Show; was chastised in front of live studio audience. Met a zillion incredible people on Twitter. Also, Twitter.

 

 

  • 2011: Interviewing and collaborating with some of my favorite creative people on the planet; working on a novel book of short stories novel; diligently avoiding PTA meetings.

I’m tired. Who wants wine?